A mobile app that scans QR Code and then redirects user to respective Zong cinema IOS app or android app depending upon the operating system of the mobile phone it is scanned from. The app also played a promotional video of Zong cinema and then redirected user after that to installation page. This could be scanned from any medium digital or pint and then directly could be converted into app installs.
The apps main aim was to get more downloads from the QR Code based techniques and also increase conversions from print medium. The app was also used internally by Zong employees as well as that will enhance their engagement with the Zong cinema app. The app showed a promo video which could be skipped by customer but video created a much higher engagement level.