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Apps Marketing

Mobile applications marketing can be done through all of the usual physical and digital marketing
platforms and techniques and it depends case to case, what’s the total marketing plan that is
chosen. The only two different things are Appstore and play store optimizations. The infographic
below shows at frequency people use mobile apps:

The typical way to think of mobile app usage is as a sequence of stages, or “funnel”. There are many
funnel stages, but here’s a simplified view.
Acquisition is the first step in a user’s interaction with your app. How do you get them to download
and install your app in the first place?
Activation is next. The exact meaning of “user activation” differs from app to app, but in general,
activation refers to a user’s first actions, such as adding their email address or making an initial
purchase.
Retention means turning your app into a regular destination for your user.
Here is how the mobile apps revenue is forecasted and how it is growing day by day.

App Store Optimization

Searches within the App Store are actually one of the best sources of traffic to your app’s download
page. According to research firm Forrester, 63 percent of new mobile app installs originate from
search results, while word of mouth is only the second most popular way to learn about an app.
Proper App Store Optimization makes your app easy to find and can also increase your conversion
rate.

Play Store Optimization

ASO, or App Store Optimization, is the process of optimizing mobile apps and games to maximize the
visibility and improve the conversion rate to install. It is sometimes called an “App Store SEO”
because of its similarity with Search Engine Optimization, but technically, ASO is not only about
visibility in search, but also about conversion rate optimization.
Codistan makes use of direct serach engine marketing techniques for many businesses, below are a
few chosen ones:
3-5 aso client’s links:
What we offer in Search Engine Optimization
 Apps Marketing Planning and Execution
 Market Research & Keyword Optimization
 Google Play Store optimization & A/B testing
 Apple App Store optimization & A/B testing
 Tracking / monitoring
Ref: https://themanifest.com/app-development/mobile-app-usage-statistics-2018
https://yalantis.com/blog/why-apple-app-store-optimization-matters-and-how-to-do-it-yourself/

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