Digital Advertising Specialist
We are looking for a Digital / Paid Advertising Specialist with experience managing paid advertising campaigns across multiple platforms including Google Ads, and Facebook ads.
Responsibilities include Strategizing, executing, and managing paid advertising campaigns from conception to creation to execution and analysis. The Paid Advertising Specialist will design ads, place targeted consumer ads on Search engines, social media, or other digital media platforms. Additional duties to optimize strategies and implement different versions for different markets based on ad campaign performance.
- Continuously measure and optimize campaign performance, while also establishing benchmarks and recommending future tests.
- Preparing paid advertising performance reports.
- Keeping track of ad spend and conversions.
- Providing ongoing campaign management to ensure optimal performance and delivery of campaigns.
- Composing, launching, and optimizing social advertising campaigns using Facebook Ads Manager, Google Ads, and other platforms/tools.
- Developing and analysing objective-based and data-driven digital ad campaigns.
- Conducting A/B testing to optimize ad performance.
- Other duties as assigned by Marketing Manager.