Ranchers- good fellas eat here, was a brand that was conceived with the aim of providing value for money to its customers by offering the best quality at the best priced coupled with an awesome ambience. But starting a business and setting up and outlet is just the first step of starting a successful business and that is where Ranchers stopped. Months passed by without people even knowing the brand existed.
Right form inception it was decided that Ranchers only lacks awareness and what better way to achieve this objective than by going digital!
Pakistan loves using Facebook and more than 90% of Pakistani internet users use Facebook which is more than 40 million people, that’s huge. Islamabad being the capital and one of the most modern cities of the country made it pretty direct that Facebook marketing has to be the main digital marketing channel that has to be used for this.
Ranchers with a proper Digital Marketing Plan and Execution achieved exponential growth in revenue and profits and is still going strong. These are the few cast which shows the progress in numbers.
500% increase in Social Media Engagement
312% in Sales and growing strong
733% increase in Social Media Following
272% increase in Profits
Created more than 60 jobs
Ranchers as a brand, is recognized as one of the best fast food brands of the country. Ranchers has expanded to the twin cities and is now on its way to Lahore. For the next, couple of years expansion is planned into other cities of the country and then ultimately go global.
Ranchers is a perfect example of how a Food brand can utilize Digital Marketing techniques to revolutionize its operations, marketing and sales. What Ranchers did could be your story, all you need is to know the science of Art of Digital Marketing, a great team and great products.
September 10, 2020