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Search Engine Marketing

Search Engine Marketing is the more traditional way of digital marketing and in terms of revenues
and sales is larger than social media marketing. Search Engine Marketing services further is divided
into optimization based marketing techniques and advertising based marketing techniques.

Search Engine Optimization

Search Engine Optimization is the organic audience source one should look for. Things work way
different than usual digital marketing and digital advertising as this caters to natural pull of traffic.
How it works, people are already looking for something and websites optimize themselves in a way
that they show up as result of those searches. It’s interesting isn’t it, you don’t spend advertising
dollars but it’s more of a battle of having the best website. In 2017, Google accounted for over 79%
of all global desktop search traffic, followed by Bing at 7.27%, Baidu at 6.55% and Yahoo at 5.06%.
The below figure shows the number of people using internet search engines is increasing year on
year and is almost unfathomable.

So it’s pretty clear if not in china, you can focus only on Google has it accounts to more than 90% of
search based traffic. Google receives over 63,000 searches per second on any given day. 35% of
global e-commerce sales result from organic searches. Search Engine Marketing is a long term
inbound marketing technique where you get relevant leads without spending direct dollars on
advertising, but it takes time. Codistan serves many business in search engine marketing clients
aimed at long term organic search benfits, below are a few chosen ones:
3-5 seo client’s links:
What we offer in Search Engine Optimization
 Website Keyword Research
 Submission to Search Engines
 Instagram Marketing Reporting

Search Engine Marketing

Search Engines pull a lot of traffic, what if you want benefit from that but based on direct
conversions and doesn’t want to wait for organically ranking against targeted keywords. There are
different advertising-based solutions available as well where you reach your target market by
advertising spend. Search Engine AdWords, Google My business and Google Display Network leads
the way for search engine marketing platforms. There are more than 2 million websites in Google

Display Network, more than 650,000 apps serve google ads and more than 90% of Internet users are
reached by Google Display Network.
86% of consumers use the Internet to find a local business, 72% of consumers prefer to find
information on local merchants via search, 72% of consumers who did a local search visited a store
within five miles and 29% of consumers search for local businesses at least every week. This is all
where Google My Business comes in.
Businesses make an average of $2 in revenue for every $1 they spend on AdWords, 70% of mobile
searches result in action being taken within an hour and there are more than 4 million google ads
advertisers advertising millions of businesses for instant sales and call to actions. If you have an
online business, then search engine marketing is the most useful platform for direct conversions
through ads.
Codistan makes use of direct search engine marketing techniques for many businesses, below are a
few chosen ones:
3-5 seo client’s links:
What we offer in Search Engine Optimization
 Search Engine Marketing Planning and Execution
 Google My Business profile Creation and Management
 Content Creation for Search Engine Ads
 Content Creation for Display Network Ads
 Integrating Analytics on Website
 Performance Reporting and Continuous Improvement

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