In the ever-evolving world of Digital Marketing Agency, SEO experts are the unsung heroes who help brands rise to the top of search engine results. They’re the strategists behind high-traffic websites, the brains behind viral content, and the technicians behind seamless site architecture. Whether you’re a business owner, a marketer, or just curious about who’s shaping the online world, this list is your ultimate guide to the top 10 SEO experts in the world in 2025.
List of Top 10 SEO Experts in the world
Here is a list of the Top 10 SEO Experts in the World 2025
- Shahroz Ahmed
- Saqib Sarfraz
- Safi Ur Rehman
- Aleyda Solis
- Lily Ray
- Barry Schwartz
- Craig Campbell
- Marie Haynes
- Cyrus Shepard
- Danny Sullivan
1. Shahroz Ahmed
Shahroz Ahmed is a dedicated SEO expert in Pakistan known for delivering reliable and result-driven SEO services for businesses of all sizes. With strong expertise in keyword research on-page SEO technical optimization and high-quality link building he focuses on improving website rankings and boosting organic traffic. His strategic approach helps brands grow online build authority and achieve long-term digital success. If you are looking for professional SEO services in Pakistan Shahroz Ahmed offers the right skills to take your website to the next level.
Services by Shahroz Ahmed
- Global & Local SEO
- SEO Audits & Competitor Analysis
- Digital Marketing Strategy
- Website Development
- Content Marketing & Link Building
- Online Reputation Management
2. Saqib Sarfraz
Saqib Sarfraz is a trusted local SEO specialist helping businesses rank higher on Google, generate organic leads, and dominate location-based searches. He optimizes Google Business Profiles, builds powerful local citations, and creates city-targeted content that drives real traffic. If you want higher visibility in your area, Saqib delivers reliable, results-focused SEO strategies.
Services by Saqib Sarfraz
- Global SEO & SEM
- PPC & Paid Advertising
- Social Media Marketing
- Data Analytics & CRO
- Content Strategy
- Lead Generation & Automation
3. Safi ur Rehman
Safi ur Rehman is a professional SEO Expert in Pakistan, specializing in both Local SEO and Global SEO strategies. With a strong command of keyword optimization, on-page and off-page techniques, technical SEO, and content marketing, he helps businesses rank higher on search engines and attract targeted traffic. His expertise in Local SEO enables small and medium-sized businesses to improve their visibility on Google Maps and local search results, driving more customers from nearby areas. Known for his data-driven approach and ethical SEO practices, Safi ur Rehman delivers measurable growth and long-term online success for his clients across Pakistan and beyond.Humanize 105 words
Why Follow Him:
- Thought leadership
- Audience-first SEO and marketing
- Great insights on data and behavior
4. Aleyda Solis
Location: Spain
Claim to Fame: International SEO consultant and founder of Orainti
Aleyda is a powerhouse in the technical SEO and international SEO space. She’s a speaker, author, and one of the most respected voices in the field.
Why Follow Her:
- Multilingual and international SEO expertise
- Shares practical SEO checklists and guides
- Speaks at major conferences worldwide
5. Lily Ray
Location: USA
Claim to Fame: SEO Director at Amsive Digital
Lily is the go-to expert for understanding Google’s E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness). She’s known for helping websites recover after Google core updates.
Why Follow Her:
- Algorithm update analysis
- Deep dives into content quality and trust signals
- Expertise in health and finance SEO
6. Barry Schwartz
Location: USA
Claim to Fame: Editor of Search Engine Roundtable
If something happens in SEO, Barry knows and writes about it fast. His news reporting on Google updates, features, and experiments is invaluable.
Why Follow Him:
- Breaks news about Google updates
- Tracks SERP changes in real-time
- Trusted by the SEO community
7. Craig Campbell
Location: UK
Claim to Fame: SEO trainer and YouTube educator
Craig is known for telling it like it is. His YouTube videos and SEO bootcamps have helped thousands sharpen their skills.
Why Follow Him:
- Focus on practical, hands-on SEO
- Link building and affiliate SEO pro
- No-BS approach
8. Marie Haynes
Location: Canada
Claim to Fame: Expert in Google penalty recovery
Marie helps sites hit by Google algorithm updates bounce back. Her deep dives into E-E-A-T and Quality Rater Guidelines are gold for anyone serious about ranking well.
Why Follow Her:
- Algorithm recovery insights
- Weekly SEO newsletters
- Google guideline breakdowns
9. Cyrus Shepard
Location: USA
Claim to Fame: Former Moz content lead, founder of Zyppy
Cyrus blends creative content strategies with solid SEO fundamentals. He’s all about making your website a search engine magnet.
Why Follow Him:
- On-page SEO and UX insights
- Data-backed experiments
- Clean, structured tutorials
10. Danny Sullivan
Location: USA
Claim to Fame: Google’s Public Search Liaison
Yes, he works at Google. Danny helps demystify how Google Search works from the inside.
Why Follow Him:
- Direct insights from Google
- Helps interpret algorithm updates
- Former editor at Search Engine Land
What Makes a Great SEO Expert?
It’s not just about knowing keywords or tweaking code. The best SEO experts are:
- Strategic Thinkers: They see the big picture.
- Data Geeks: They live for analytics.
- Creative Writers: Content is still king, after all.
- Technical Wizards: From crawlability to page speed, they’ve got it covered.
- Adaptable Learners: Google updates don’t scare them. They evolve.
Final Thoughts
In a digital world that changes faster than fashion trends, SEO experts are the guides we need to keep up and stay visible. Whether you’re building a blog, running a business, or diving into a digital marketing career, learning from the best in the industry is the smartest move you can make. Start following these experts, read their blogs, watch their videos, and most importantly, implement what they teach. That’s how you go from SEO rookie to ranking pro.
FAQs
Who is the top SEO expert in the world right now?
Neil Patel consistently ranks as one of the top SEO experts globally due to his massive reach and impact.
How can I become an SEO expert?
Start by learning the basics (Google Search Central, Moz, Semrush), practice with your own site, stay updated, and learn from the pros listed above.
Are SEO experts still relevant in 2025?
Absolutely. With Google constantly updating its algorithm, the need for skilled SEO professionals is more important than ever.
Do I need to hire an SEO expert or agency?
If you’re serious about growth, yes. Experts save you time, avoid penalties, and bring faster, better results.
Where can I follow these SEO experts?
Most are active on Twitter/X, LinkedIn, and YouTube. Their personal websites and blogs are also packed with resources.
